Our Roots


Mum Bub Hub is a line of wellness essentials made with the fourth trimester in mind, rooted in the postpartum traditions of catering to the needs of new mothers by supporting their well-being, physically and emotionally and creating rituals for self-care.

We believe that all women deserve to have an informed postpartum experience, and the resources to sustain their wellbeing in a holistic and accessible manner.




The concept of Mum Bub Hub grew from a combination of our professional backgrounds and our individual experiences as Mothers.

As beautiful and joyful as it is having a baby, the topic of becoming a mother is such an overwhelming and complex issue. After becoming pregnant with our first babies we both felt extremely unprepared for the realities of giving birth and the aftercare.

So we wanted to create a company that is dedicated solely to the unique needs of new mothers.

A company that creates a space to allow us to get to feel at home in our new bodies and helped us navigate the physical changes and struggles during recovery, with a strong voice communicating the importance of self-care and support for new mothers.

A company that acknowledges the inherent strength and beauty that comes with motherhood.



At the heart of Mum Bub Hub, is our passion for empowering mothers and families through their transition into parenthood. The MBH Brand is built on honest conversations that encourages mothers and women to incorporate self-care into their recoveries. To make space to care for themselves during the postpartum period.




As a social enterprise, all the profits from each product we sell goes directly toward providing access to free perinatal education/support on top of standard maternity care. We also provide access to free tailored specialist support to women who are finding it hard to access any support due to lack of finances, being on waiting lists, or for those who need support but do not know how to access it.

We are committed to advocating for mothers – before, during, and after pregnancy. It’s really important to us that we’re able to provide a platform as well as support for women within our communities, as they’ve inspired us to create Mum Bub Hub.




We are huge advocates of self-care because we know that once baby arrives, very few take the time to really check how Mum is doing and it can be such a vulnerable time for us. We realised that “me-time” was super limited and indulgence and self-care tend to go out the window.

Our products are a nudge to remind women to take a few minutes out of their day to self-care. Our hope is that we help mothers to give themselves permission to take care of themselves too, to carve out space for their needs, because true nurturing starts with us.