Our Roots

Mum Bub Hub began with two mothers, two pregnancies, and the shared realisation that the postpartum journey is far more complex, tender, and transformative than anyone prepares you for.

We both stepped into motherhood with excitement, but also with uncertainty. Questions came quickly. Support was limited. And the quiet emotional and physical shifts of the fourth trimester often felt overlooked or unspoken.

So we began to ask:

What would it look like if mothers were truly supported? Not just with advice, but with care. Not just with products, but with understanding.

This question became the seed of Mum Bub Hub.

Creating a Space for Mothers

We envisioned a space where postpartum care was honoured, where women could reconnect with their bodies, and where self-care wasn’t treated as a luxury, but a lifeline.

A space built on honesty, compassion, and the belief that mothers deserve comfort, knowledge, and community during one of life’s deepest transitions.

From this vision came our range of wellness essentials, inspired by long-standing postpartum rituals found across different cultures. Each blend, soak, balm, and tool was designed to create moments of calm in the whirlwind of early motherhood.

Rooted in Purpose

But Mum Bub Hub didn’t stop at products.

We saw the gaps, particularly for Black women, in access to perinatal education and emotional support. We saw mothers struggling to find care when they needed it most.

So we became a social enterprise, reinvesting our profits to launch our Support Hub, offering free or low-barrier access to:

  • Perinatal education
  • Emotional wellbeing support
  • Group and 1-1 guidance
  • Breastfeeding and postpartum care

Every product purchased helps us widen that circle of care.

Our Mission

As a social enterprise, we reinvest all profits into widening access to perinatal support.
Every purchase helps provide free education, emotional guidance, and specialist services for women who may find it difficult to access care due to financial, cultural, or systemic barriers.

This includes:

  • Perinatal education and preparation
  • Mental wellness support
  • Breastfeeding guidance
  • Tailored 1–1 and group support

We advocate for mothers before, during, and after pregnancy, inspired daily by the strength, vulnerability, and wisdom within our communities.

Our Promise

We exist to remind mothers:

You deserve space. You deserve care. You deserve calm.

Whether through a warm soak, a soothing balm, or a supportive conversation, we hope to bring a moment of steadiness into the beautiful, stretching journey of motherhood, one ritual at a time.