Our Social Impact

Mum Bub Hub is a Social Enterprise.

This means that all of our profits are reinvested back into the business or our social mission.

Our ethos is to inspire, empower and support women, parents, and families through their transition into parenthood.

We seek to enrich the lives of mums and women by exercising social and ethical responsibility in every aspect of our work—from where we source our raw materials and products through to our supply chain, and the way we run our social business.



As a social enterprise, our mission has always been to bridge the gap in perinatal care for women, particularly in the Black communities, who may not normally have access to any perinatal education or support on top of their standard midwife care.

The Covid-19 crisis really highlighted inadequate provision for antenatal and postnatal care for new parents. We were seeing more and more women falling through the cracks when it came to accessing support with the restrictions that were coming into place during the first lockdown. So we decided to team up with experts in maternity care, including perinatal psychiatrists, prenatal and perinatal educators, holistic wellness coaches, and doulas to launch our Support Hub.

All the profits from each product we sell go directly toward providing access to free perinatal education and support and tailored 1-1 specialist support to women who are finding it hard to access any support due to lack of finances, being on waiting lists, or for those who need support but do not know how to access it.

We are currently able to support timely access to the following services:

  • Antenatal and Postpartum Preparation Group Classes
  • Antenatal and Postpartum Mental Wellness Therapy
  • Breastfeeding Support
  • Postpartum Wellness 1-1 support and group sessions




During the financial year 2020-2021, the business's activities have benefited the community in the following ways:

  • 100 expectant women and new mothers were able to access a reliable support network through online and digital channels.
  • 50 expectant women were able to access antenatal and postnatal specialist group support.
  • 10 expectant women were able to access 1-1 specialist support.